"We started your DVD training today, Episode 1, and the very funny music video. I have just finished visiting with the third tech in a row this evening.   I have never seen such proactive involvement by technicians.   They are filing in to see me, one after the other, with ways to grow the company and set their goals... Wanted you to know that, and to thank you...we will be doing one lesson per week."--J.R., Contractor

You're not running a service company. You're running a sales company, and what you sell is service. Your service techs are your "reluctant sales force." Scary thought, isn't it?

Every other sales organization, including those which employ only highly motivated, trained and professional salespeople, conduct regular sales meetings and hold regular sales training. Why don't you? How can you run a sales company consisting of a sales force of non-sales professionals without holding sales meetings and conducting regular sales training?

The recommendation is that you conduct a minimum of one thirty-minute training session per week.


Conceiving and conducting fifty-two well constructed meetings per year is a daunting task.

For a "ready-made," professionally produced meeting, you can purchase (or borrow from your local public library) sales oriented tapes, CD's and DVD's, or purchase TEC DADDY'S SERVICE TECHNICIAN SURVIVAL SCHOOL ON DVD. Simply play a segment and hold a discussion on the topic.

TEC DADDY'S SERVICE TECHNICIAN SURVIVAL SCHOOL ON DVD is a total of fifty-two 15-20 minute episodes-- enough for a year's supply of professionally planned, pre-packaged meeting.

The series is geared toward a younger audience (like most of your techs), although an extra "character" by the name of "Shadowman" has been added to relate to your older, more experienced and skeptical techs.

Well over a decade of spending 20-30 weeks per year running service calls side-by-side with service techs from across the country in cities and companies of all sizes has proven to me that it's an exercise in futility to train techs on sales until the following commitments are made:

  • Commit to sticking with the career
  • Commit to excelling at the career
  • Commit to excelling at their current job
  • Commit to setting and achieving goals.

While there is sales instruction on every episode, the first few discs are heavy on motivation.

People say their techs want to learn sales, but are they reading sales books and listening to sales instruction on tapes or CD's on their own? No! If they truly wanted to excel in sales, wouldn't they already be working on it on their own?

I've had clients tell me their techs were striving for excellence, when they don't even have a decent flashlight (which is more common than you can imagine)!

I get into your techs' heads before I get into the total selling system and overcoming objections. This course will force your techs to evaluate their lives, their performance on the job and their attitudes toward their work habits. They won't necessarily change for you, but they will change for themselves. They need to see beyond fixing things and trying to dodge trouble to realizing there is a tremendous future in service and that good techs can accomplish any goal in life they want- and I aim to show them the way!  This series will revolutionize the service industry.

I also really promote safe work habits, and include a health & safety tip on every episode. This truly is a Survival School for your techs. No one has ever talked to your techs like I will do this series.

This course will not only make your techs into better salesmen, it will make them better employees, better parents, better citizens and better people.

Investing in this series is a wise decision. It's turn-key and will solve the majority of your problems with your techs. Yer gonna love it!


"I was given the DVD's by my VP of Sales to watch before we showed it to the men and, you are the man! They were funny and on the mark and kept you involved. I find that when you say it they listen, any of us say it it comes out BLAH, BLAH, BLAH."-- J.C., HVAC Salesman

Click here to watch a video overview of the series

Click here to view the first video of the series

Click here to watch the Tec Daddy music video, "Big Surprise"


Click here for a general description of the series.

Click here for details on topics covered on individual discs.