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Charlie Greer articles on this website are separated by topic and are available by clicking on their titles.

Click here for a list of all Charlie Greer articles published in Contracting Business.

Click here for a list of all Charlie Greer articles published in the HVAC - Talk newsletter.

Click here for a list of all Charlie Greer articles published in the Air Conditioning, Heating and Refrigeration News (The NEWS).

Management:
Charlie Greer's 10 Commandments of Service Agreements

Don't Buy Into the New Pricing Strategy That's Been Going Around!

How to Set Your Flat-Rate Price Book Up with Four Prices

Are You as Profitable During the Busy Season as You Think You Are?

"This You Gotta See!"

Sales:
The Plumbing "Courtesy Inspection:" Your Ticket to Increased Sales

The Right Way to Sell Add-on Heat Pumps

10 Ways to Really Make it in Residential Remodel/Replacement Sales, Part One

More Ways to Really Make it in Remodel/Replacement Sales

Five Things You Really Need to Know!

"The Right Way to Sell Your Best Furnace"

"Bonding With Service Techs"

"Why Aren't You Selling More?  Are You Generating Bad Publicity for Your Company?"

"The Lazy Man's Way to Increase Replacement Sales"

"The Best Way to Market to Neighbors Where You've Just Completed an Installation"

Positive thinking:
Are You Satisfied With Your Career Choice?

Balancing a Life in Service with Your Family Life

Which is the Strongest Emotion?

"What are You Thinking? (Part One)"

"What are You Thinking? (Part Deux)"

Articles that have appeared in Contracting Business magazine:
I've Seen The Truth, And It Makes No Sense

Get Scientific With Your Ability To Price for Profit

Conflicts Between Salespeople & Service Technicians: 6 Myths Debunked

5 Secret Scientific Facts Help Close More Sales

Pricing and Selling Commercial Service Agreements

What Kind of COMPANY Are You Running? Make Your Service Team a Sales Team

Exemplifying Excellence in HVAC Sales: Profile of Comfortech Idol

Customers Don't HAVE to Like You

It's OK to Prejudge Your Calls

Seven Ways to KNOW Your Competition

Getting Back in the Door

Don't Get Tripped Up by a Trip Charge

Keep a Positive Level of Expectation

Stop Selling - Just Let 'em Buy

Persistence Pays Off: A Chat with an Idol

Closing the Sale

The Paper Towel Close for Salespeople

The Proposal Close

Spring into Action with Four Fallbacks

That's YOUR Problem!

Selling Total Comfort Makes You Stand Out!

You Know You Should Use Questions, Don't You?

Comfortech Idol says, "NO PRESSURE!"

Tec Daddy's Top Ten Rules for Closing

Goal Setting Essential for Success

Lessons on Closing Learned at Comfortech Idol 2007

The "Columbo Objection": Recovering the "Lost" Sale

New Year's Resolutions for Salespeople

Open Response to Salespeople's Complaints

Two sides to Every Story - Part One: The Salesman's Side

Two Sides to Every Story, Part Deux: The Prospect's Side

Go for Quality, Not Quantity

Muddying the Waters

Are You Trying to Sell Bibles, or Convert the Natives?

Sales Tips from an HVAC Sales Idol

Breakin' Da Rules

15 Minutes to More Replacement Sales - Part 1

15 Minutes to More Replacement Sales - Part 2

"I'm a Salesperson, Not a Technician!"

Replacement Sales in a Tough Economy

Your New Spring Promotion

It's All About the Blower

Running the Inspection Call

"How to QUANTIFY QUALITY."

Articles that have appeared in the HVAC-Talk newsletter:

The Complete Inspection

Quote More Than the Bare Minimum

Paper Towel Close — Learn Tec Daddy’s Signature Move

Three Questions for HVAC Salespeople and Service Techs

Presenting the Price:  The Set-up

Presenting the Price on Service Calls: What to say, and how to say it

The "Price Complaint"

The "Optional Close"

THE "I WANT TO THINK IT OVER" OBJECTION

"I Want To Get Other Bids"  

Preventing "Buyer's Remorse"
 

Inside the Extra EditionCharlie Greer articles previously published in the NEWS.

Note: You must be a the NEWS subscriber in order to access these articles.

Charlie Greer readers can order a one-year subscription or renewal to The NEWS for only $29.  Click here to take advantage of this offer.

These articles are published online only in the NEWS, Extra Edition.  In order to find them, you'll need to go to the Extra Edition page, then click on "Editorial Archives" (found in the left hand margin).  You'll also need the date the article was published and its title, which are provided below:

These articles appeared as editorials:

  • Solving Your Biggest Problem (June 2, 2003)
  • Do You Really Want 24-hour Service? (July 14, 2003)
  • Debate Rages About 24-Hour Service (August 11, 2003)
  • Take Care of Your Techs, Please (September 15, 2003)
  • How to Kill Sales Without Knowing It (October 13, 2003)
  • Paying Techs Straight Commission (November 10, 2003)
  • Supply Training Sessions at Least Weekly (December 8, 2003)
  • Is it Okay for Techs to Earn "Good Money"? (January 12, 2004)
  • What's Wrong With a Little Self-Interest?  (February 9, 2004)
  • Reader Suggestions for On-Call Incentives (March 8, 2004)
  • Busy Doesn't Always Mean Profitable (April 19, 2004)
  • Take this Pop Quiz...and Answer Honestly (May 10,2004)
  • A Testament a Million-Dollar Salesman (May 31, 2004)
  • The Raw Truth About an Incredible Man (May 31, 2004)
  • Five Things You Really Need to Know (June 14, 2004)
  • What Do You Want? (July 19, 2004)
 
 

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