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Charlie Greer's HVAC Profit Boosters - 1-800-963-HVAC
Topic: Sales
Techniques for Service Technicians
Course Title:
2-Day
Service Technician Survival School DAY
ONE:
- The "Salesman Stigma"
- The 12 "C's" of Service Sales
- Benefit Selling
- Always Quote More than the Bare Minimum
- Secret Scientific Sales Techniques
- Word Pictures with Emotional Triggers
- Establishing Rapport
- Listening Skills
- Say as Little as Possible.
DAY TWO:
- Steps to running a service call
- Upgrading Repairs to Replacements
- Making a Service Agreement Sale on Every Service Call
- Selling IAQ
- Overcoming the "price objection"
- Overcoming "I want to think it over"
- Overcoming "I have to talk to my husband, wife or some other vague higher
authority
- Overcoming "If it ain't broke, don't fix it."
- Overcoming "I have a friend or relative in the business"
72 page workbook.
Price:
- $9,000
- Includes Charlie Greer's travel, hotel and seminar workbooks
- No limit on attendance.
Course length: Two days
Testimonial #1:
"I was in attendance at your seminar in Memphis earlier this
month. I absorbed a lot of the information. I took your advice and started
using your techniques on the calls that I thought I was going to come up empty-
handed. After one awkward attempt and then some practice, it has started paying off.
"In the one and a half years I have been working flat rate, I have
only sold a handful of service agreements, mostly by accident.
"After some practice and confidence building, the second week back
from the seminar I have had a 100% success rate at closing on our most expensive
service agreement plan to all of the no service agreement customers I have
visited.
"Yesterday, I had a customer turn down the platinum for a gold for
the first time, I was rather disappointed. When I mentioned this in front of my
boss, he pointed out, that two months ago, I wouldn't have even sold that.
In that light, a gold plan sale is better than no service agreement sale at all.
"I have been looking through the book you gave us and working on
this technique and feel I have it down pretty well. My boss is very impressed.
"The motto, 'We don't work on dirty equipment,' has paid off very
well right from the start. On my calls where they already have a service
agreement, I have been doing a whole system diagnostic and raising the total
ticket income by selling new parts to replace ones about to fail and selling
cleanings.
"Tonight was the first time I have had the opportunity to use the
replace vs. repair chart. I have practiced it with a co-worker and have been
dying to go on a call with the right circumstance to use it. Well, it arrived.
It helped me turn a $450 control board call into a $2200 furnace replacement. I
was
thrilled.
"By the way, I am a tech who works on straight commission. 20% of
the total ticket on service, 10% of the total ticket on replacement equipment,
plus selling bonuses for add on equipment and service agreements. So your class
has helped me greatly!!!!!!!
"This morning we went over our monthly stats at the office.
Last year I averaged $14.84 per hour. So far this year I have averaged $22.96
per hour. And of course, we are still in shoulder
season, I highly expect this to go up even further when busy season picks up. I
know that this increase is directly related to what I have learned from you.
"I have turned ignitor calls from $153 calls into $300+ calls, by selling
additional services, cleanings, and service agreements, and have enjoyed the
extra income of the sales and satisfaction from knowing that I addressed and
resolved every problem within the customers system. I have also noticed that
even though the customers are paying more money, they are happier with the
service and finished product and actually thank me for the service instead of
grumbling about the bill.
"I have to say that going to the seminar in Memphis is one of the
best things that could have happened to me as a service technician. I never
thought a two day seminar could have double my check following it, but it did.
Thank you."
--B.S., Service Technician (sent approximately one month after attending)
Testimonial #2:
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