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Charlie Greer's HVAC Profit Boosters - 1-800-963-HVAC 

Topic: Sales Techniques for Service Technicians

Course Title: 2-Day Service Technician Survival School

DAY ONE:

  • The "Salesman Stigma"
  • The 12 "C's" of Service Sales
  • Benefit Selling
  • Always Quote More than the Bare Minimum
  • Secret Scientific Sales Techniques
  • Word Pictures with Emotional Triggers
  • Establishing Rapport
  • Listening Skills
  • Say as Little as Possible.

DAY TWO:

  • Steps to running a service call
  • Upgrading Repairs to Replacements
  • Making a Service Agreement Sale on Every Service Call
  • Selling IAQ
  • Overcoming the "price objection"
  • Overcoming "I want to think it over"
  • Overcoming "I have to talk to my husband, wife or some other vague higher authority
  • Overcoming "If it ain't broke, don't fix it."
  • Overcoming "I have a friend or relative in the business"

72 page workbook.

Price:

  • $9,000
  • Includes Charlie Greer's travel, hotel and seminar workbooks
  • No limit on attendance.

Course length:
Two days

Testimonial #1:

"I was in attendance at your seminar in Memphis earlier this month.  I absorbed a lot of the information. I took your advice and started using your techniques on the calls that I thought I was going to come up empty- handed.  After one awkward attempt and then some practice, it has started paying off.

"In the one and a half years I have been working flat rate, I have only sold a handful of service agreements, mostly by accident.

"After some practice and confidence building, the second week back from the seminar I have had a 100% success rate at closing on our most expensive service agreement plan to all of the no service agreement customers I have visited.

"Yesterday, I had a customer turn down the platinum for a gold for the first time, I was rather disappointed. When I mentioned this in front of my boss, he pointed out, that two months ago, I wouldn't have even sold that.  In that light, a gold plan sale is better than no service agreement sale at all.

"I have been looking through the book you gave us and working on this technique and feel I have it down pretty well. My boss is very impressed.

"The motto, 'We don't work on dirty equipment,' has paid off very well right from the start. On my calls where they already have a service agreement, I have been doing a whole system diagnostic and raising the total ticket income by selling new parts to replace ones about to fail and selling cleanings.

"Tonight was the first time I have had the opportunity to use the replace vs. repair chart. I have practiced it with a co-worker and have been dying to go on a call with the right circumstance to use it. Well, it arrived. It helped me turn a $450 control board call into a $2200 furnace replacement. I was
thrilled.

"By the way, I am a tech who works on straight commission. 20% of the total ticket on service, 10% of the total ticket on replacement equipment, plus selling bonuses for add on equipment and service agreements. So your class has helped me greatly!!!!!!!

"This morning we went over our monthly stats at the office.  Last year I averaged $14.84 per hour. So far this year I have averaged $22.96 per hour. And of course, we are still in shoulder
season, I highly expect this to go up even further when busy season picks up. I know that this increase is directly related to what I have learned from you.

"I have turned ignitor calls from $153 calls into $300+ calls, by selling additional services, cleanings, and service agreements, and have enjoyed the extra income of the sales and satisfaction from knowing that I addressed and resolved every problem within the customers system. I have also noticed that even though the customers are paying more money, they are happier with the service and finished product and actually thank me for the service instead of
grumbling about the bill.

"I have to say that going to the seminar in Memphis is one of the best things that could have happened to me as a service technician. I never thought a two day seminar could have double my check following it, but it did. Thank you."
                              --B.S., Service Technician (sent approximately one month after attending)

Testimonial #2:

"Eleven members of our company recently attended your service technician sales course.  Seldom have I attended a seminar which delivers so many common sense, practical techniques. To reinforce our training, we participated in several energizing exercises which helped us develop our own personal communication styles.

"By the end of the second day, our techs realized that a good salesman is not an adversary but an advocate who assists his clients in choosing the best solutions. They now view sales as a responsibility, not a conquest. Technicians.  Following Charlie Greer’s philosophy of sales will not only improve their sales performance, they will bring dignity and integrity to the PHC sales profession.


"The course manual serves as a great study guide to follow as we continue to hone our customer service skills." 
--Randall Hilton

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