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Charlie Greer's HVAC Profit Boosters - 1-800-963-HVAC 

Topic: Sales Techniques for Service Technicians

Course Title: 2-Day Service Technician Survival School

DAY ONE:

  • The "Salesman Stigma"
  • The 12 "C's" of Service Sales
  • Benefit Selling
  • Always Quote More than the Bare Minimum
  • Secret Scientific Sales Techniques
  • Word Pictures with Emotional Triggers
  • Establishing Rapport
  • Listening Skills
  • Say as Little as Possible.

DAY TWO:

  • Steps to running a service call
  • Upgrading Repairs to Replacements
  • Making a Service Agreement Sale on Every Service Call
  • Selling IAQ
  • Overcoming the "price objection"
  • Overcoming "I want to think it over"
  • Overcoming "I have to talk to my husband, wife or some other vague higher authority
  • Overcoming "If it ain't broke, don't fix it."
  • Overcoming "I have a friend or relative in the business"

72 page workbook.

Price:

  • $10,000
  • Includes Charlie Greer's travel, hotel and seminar workbooks
  • No limit on attendance.

Course length:
Two days

Testimonial #1:

Thanks again for the training. It wasn't until this weekend that I realized the real benefit of you coming. I thought we were only getting some sales training, but it turned out to be allot more than that.  The real benefit is a service business model that for what ever reason I had not seen or recognized in the past. It has been right in front of me for years!  Your model is what we will adapt to as our standard for running service/sales calls.  I look forward to working with you in the future.  -- P.H., Contractor

Testimonial #2:

"I was in attendance at your seminar in Memphis earlier this month.  It has started paying off.  In the one and a half years I have been working flat rate, I have only sold a handful of service agreements, mostly by accident.

"The second week back from the seminar I have had a 100% success rate at closing on our most expensive service agreement plan to all of the no service agreement customers I have visited.  My boss is very impressed.

"The motto, 'We don't work on dirty equipment,' has paid off very well right from the start. On my calls where they already have a service agreement, I have been doing a whole system diagnostic and raising the total ticket income by selling new parts to replace ones about to fail and selling cleanings.

"Tonight was the first time I have had the opportunity to use the replace vs. repair chart.  It helped me turn a $450 control board call into a  furnace replacement. I was thrilled.

"I have to say that going to the seminar in Memphis is one of the best things that could have happened to me as a service technician. I never thought a two day seminar could have doubled my check following it, but it did. Thank you."
                              --B.S., Service Technician (sent approximately one month after attending)

Testimonial #3:

"Eleven members of our company recently attended your service technician sales course.  Seldom have I attended a seminar which delivers so many common sense, practical techniques. To reinforce our training, we participated in several energizing exercises which helped us develop our own personal communication styles.

"By the end of the second day, our techs realized that a good salesman is not an adversary but an advocate who assists his clients in choosing the best solutions. They now view sales as a responsibility, not a conquest. Technicians.  Following Charlie Greer’s philosophy of sales will not only improve their sales performance, they will bring dignity and integrity to the PHC sales profession.  The course manual serves as a great study guide to follow as we continue to hone our customer service skills."  --Randall Hilton

   

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